Fragrance Trends 2025: Vanilla, the Star Ingredient
What is a vanilla fragrance?
A vanilla fragrance is warm, soft, and enveloping — built around a natural and precious raw material: the dried fruit of a tropical orchid called Vanilla Planifolia.
Long associated with sweetness and gourmand notes, vanilla is now being reimagined in more modern compositions, sometimes woody, leathery, or amber. Itappeals to both women and men with its comforting power, timeless elegance, and subtle sensuality.
In 2025, vanilla cements its status as an icon.
Gourmand perfumes continue to dominate the market, but vanilla remains the undisputed star. Why? Because it embodies both softness and nostalgia, while also representing a certain vision of natural luxury.
But be careful: not all vanillas are created equal.
Between overly sweet, artificial notes and over-the-top interpretations, it’s not always easy to find a vanilla that’s authentic, noble, and crafted with finesse.
Vanilla or Bourbon Vanilla?
Bourbon vanilla grows in only a few places in the world: Madagascar, Réunion Island, and the Comoros. It gets its name from the former French colonies in the Indian Ocean, once grouped under the name “Îles Bourbon.”
What makes it so special?
It’s cultivated entirely by hand, with each flower pollinated manually, then sun-dried over several months. The result is a creamy, woody, slightly smoky vanilla with a depth and aromatic richness that’s truly unique.
Domaine Privé: The Art of Elevating Vanilla
At Domaine Privé, vanilla is never just a sweet, predictable note. In VANILLE, we work with rare, hand-harvested Bourbon vanilla — a raw material as noble as it is expressive. No sugary overload. No cliché.
Just a short, honest formula, designed for those who love bold fragrances with character — no tricks, no excess. Just the essence.
If you’re looking for a modern, sophisticated vanilla that’s true to nature, VANILLE by Domaine Privé is an obvious choice.
